Global Marketing Program

Global Marketing logo

Contact Information

Rob Gamble, Director
rob.gamble@wvm.edu

Kristal DelaCruz, Office Coordinator
Kristal.DelaCruz@wvm.edu

Main Building, Room E3-701
(3rd Floor, right of Main Lobby Elevator)
3000 Mission College Blvd
Santa Clara, CA 95054-1897

408-855-5106

Course Description

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Frequently Asked Questions

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Digital Marketing, Trade & Commerce is about using art, science and quantitative approaches to drive creative, intuitive with data-driven decisions in all aspects of marketing and international business.

Program Description

This program is intended to provide participants with tools, knowledge and frameworks to enable them to effectively develop and implement Digital Marketing, Trade & Commerce strategies and tactics in a global environment that every enterprise, government and institutions are operating in. This program uniquely adds global digital trade and commerce elements with marketing strategies and data-driven decision making.

Who should attend?
  1. Fresh undergraduates or graduate students who have completed Introductory course in marketing and/or international business (Provide transcript, degree, or certificate.)
  2. Aspiring Digital Marketing and International Business Professionals who are interested in the field of Digital Marketing and International Business. Must have a minimum of 2 years’ business experience: international marketing, finance, supply chain, logistics, information technology, and related fields. (Provide professional references.)
  3. Currently practicing Marketing and/or International Business Professional intending to upgrade their skills.
    Must have a minimum of 2 years’ business experience: marketing, finance, supply chain, logistics, information technology, and related fields. (Provide professional references.)
  4. Entrepreneurs, Senior Managers, Executives with more than 2 years’ business experience who wish to understand the field of Digital Marketing and International Business
Admission Requirements and Deadlines 
  1. Fresh undergraduates or graduate students who have completed Introductory course in marketing or business (Provide transcript, degree, or certificate.)
  2. Aspiring Digital Marketing Professionals who are interested in the field of Digital Marketing. Must have a minimum of 2 years’ business experience: marketing, finance, supply chain, logistics, information technology, and related fields. (Provide professional references.)
  3. Currently practicing Marketing Professional intending to upgrade their skills.
    Must have a minimum of 2 years’ business experience: marketing, finance, supply chain, logistics, information technology, and related fields. (Provide professional references.)
  4. Entrepreneurs, Senior Managers, Executives with more than 2 years’ business experience who wish to understand the field of Digital Marketing
Tuition Cost and Basics

$5,200 for eight courses (four weeks, two five-week sessions, online, MW, TTH)

Learning Outcomes

This certificate program is designed to provide a comprehensive, formal body of knowledge in this evolving field of expertise.

  1. Learners will gain new knowledge in principles and practice of global digital marketing, trade & commerce; ethics and legal practices; digital technology infrastructure; and digital marketing. Trade & commerce analytics.
  2. Learners will gain new skills:
  3. Able to craft global digital marketing, trade & commerce strategies and tactics
  4. Implement global digital marketing, trade & commerce strategies and tactics
  5. Measure global digital marketing, trade & commerce strategies and tactics